what’s new!
A spectacular comeback.
Like a star who has stepped away from the spotlight for a break in their artistic journey, Togo, a historic brand in the Barilla portfolio, returns to communicate and entrusts […]
Read full article.
Love at first light.
Our love story with Nexxus started with the Broadway Color Range. Click here to find out more.
Read full article.
Enjoy our perfect mix!
We’ve turned Grancereale into a mixologist to achieve the most perfect and delicious cereal bar. Click here to find out more about the design project. Click here to find out […]
Read full article.
Even icons want to be forever young.
The time-honoured Pavesini brand, an undisputed icon of Italian baking, entrusts its rebranding to Marimo. Rather than a restyling, the project is about rediscovering the brand’s iconic status. Click here […]
Read full article.
Thirst for truth.
Acqua Vera becomes a Marimo client with a nationwide ATL billboard campaign. The line Vera come la bevi (“True as you drink it”) is a declaration of purity, its dialect […]
Read full article.
Da Miez’o Mare a Miez’a Via.
Take part in the movement of the world, starting from your own roots. This is how a brand can become important in people’s lives, leaving little room for advertising as […]
Read full article.
Marimo Wins three NC Awards.
We were already proud of these projects, but now we’re even more so: Voiello’s ‘O Sponsor Nammurat’ has been awarded first place in the sponsorship category and second place in […]
Read full article.
Truly special guests in Marimo.
A few days ago we lived our perfect day. Once again, Louise Fili and Steven Heller brought us great inspiration, talent, passion, humor and their generosity by sharing their immense […]
Read full article.
Scroll down to the taste!
All the taste of breakfast, with no crumbs on the keyboard: Grancereale instagram is here! Start scrolling and get inspired with our tutorials for indulgent, delicious and unprecedented breakfasts. Click […]
Read full article.
Omnia Vincit Amor.
‘O sponsor ‘nammurat, the story of Voiello’s journey in support of Procida Capitale 2022, wins two silver awards in the Creative Installation and Hybrid Events categories at the Best Event Awards 2022, […]
Read full article.
A year-long journey reaches its destination.
“La Scaramantica 2022” is the final destination of a journey that has seen Voiello side-by-side with Procida Italian Capital of Culture, with a cultural showcase full of high-profile events. We […]
Read full article.
Jam becomes a superior fruit experience.
An unusual blind test to describe the intense taste sensation of the new line of Pesticide Residue-Free jams and juices from I Frutteti di Oswald Zuegg, created thanks to an […]
Read full article.
It’s not about marketing, it’s about culture.
Voiello’s sponsorship of Procida 2022, inaugurated by a celebration of traditional culture in the form of a special, eye-catching illumination, continues with a festival dedicated to the most contemporary vibrations […]
Read full article.
Building the New Global Identity for the most Italian food brand of them all? The specialty of the house.
With ambitious briefs, to begin with you’re panicking when faced with the blank layout, and then later you’re beaming like proud parents at the results. We worked on building the […]
Read full article.
Light on Procida.
We literally highlighted the link between Voiello and Procida, the 2022 Italian Capital of Culture, creating an artistic installation that inspired the creation of the visual identity. Radiant like a […]
Read full article.
Dream job: helping kids to figure out their dream job.
Wanter is finally here. We’re talking about the new platform from Valore D that helps young people navigate among the jobs of the future. For this project, we chose a […]
Read full article.
Warning: do not bite the screen
The problem with shooting a commercial for a biscuit like Grancereale is that we wanted to eat the set from start to finish. Somehow though, we brought home a super […]
Read full article.
Sad short story.
Together with Valore D. we have written a story. The bad news is that it is true. The good news is that we can change it. Find out more
Read full article.
Voiello strikes again
Gran Spaghetto and Gran Fusillo are the cut protagonists of two new stories in which Chef Cannavacciuolo shows how Voiello pasta is not “just” pasta but an all-Neapolitan “device” to […]
Read full article.
La Scaramantica Voiello showing off!
Milan and Naples united for the first time by the same mania: superstition! How to indulge it? With the Scaramantica 2021 capsule collection, protagonist of a special outdoor campaign. Click […]
Read full article.
Voiello Scaramantica 2021: Christmas as Naples commands.
Let’s celebrate the beauty of neapolitan Christmas with a capsule collection in porcelain, gold and primary colours: a design piece to put under the tree. Click here to discover more.
Read full article.
ADCI 2021 Silver – Design first
Our website was awarded silver by the ADCI 2021 jury. When we say Design First we mean starting with ourselves first.
Read full article.
A new crunchy identity for Grancereale
Celebrating 10 years together with a superfresh new brand identity. MarimoGrancereale. Find out more…
Read full article.
Diversity is Power
If value begets value, then this project is invaluable. We have created a new brand identity for one of the associations we admire the most, which has been committed to […]
Read full article.
The Voiello’s special outdoor: a declaration of love to Naples.
The streets and the artistic subway stations of Naples (Dante, Vanvitelli, Garibaldi, Toledo) are the stage for a celebration that Voiello dedicates to its hometown. A way to enhance the […]
Read full article.
Marimo’s got talents
Three terrific entries have enriched the agency’s team: Anna Di Cintio, Mariano Lombardi, respectively Creatives Directors art and copy, and Andrea Malservisi as Head of Strategic Planning.
Read full article.
Pesto Barilla range’s national outdoor.
Just like a family, the Pesto flavours have travelled around the country, conquering the Italian territory together with its people’s hearts. View the Full Case Study
Read full article.
“You are the Skipper”, the 100% natural new commercials.
After 34 years, we brought back on tv screens the iconic Italian fruit juice brand that chooses to spread a strong message about nature and inclusivity. View the full case […]
Read full article.
The new “exagerated” Voiello’s commercial.
Caution: please don’t watch it with empty tummies! Here is our first Voiello commercial: a hymn to joy, to the Neapolitan culture of pasta in the company of chef Cannavacciuolo. […]
Read full article.
Welcome onboard Pasta Voiello
A new brand in our portfolio that was already in our hearts, a new exciting journey starting from Naples and its great food culture. We are working on a mix […]
Read full article.
ADCI 2020 Gold – LCPBDM
ADCI Awards 2020 jury agrees: “ La Costituzione più bella del mondo” is a Gold. View the Full Case Study
Read full article.
Pesto Station Domination
Domination campaign to enhance Barilla Pesto’s superiority making use of the exceptional touch point. View the Full Case Study
Read full article.
Marimo becomes Marimore!
Marimo Milan was meant to come about sooner. But then the lockdown kicked in and everything was moved to the calendar’s bottom section. The idea was birthed at a Milan restaurant in […]
Read full article.
La Costituzione più bella del mondo
We are acting as a people and as a community. The current emergency made us realise we share more values we ever thought possible. And in the meanwhile, we might even realise they were […]
Read full article.