Building the New Global Identity for the most Italian food brand of them all? The specialty of the house.

Pesto Barilla

With ambitious briefs, to begin with you’re panicking when faced with the blank layout, and then later you’re beaming like proud parents at the results. We worked on building the new Global Identity for Barilla Pesto with the objective of constructing a timeless icon to evoke the Italian identity. 14 shades of Pesto showcased through a campaign in which we wanted to straddle rational approaches with a sort of sensory synaesthesia, in order to make our mark in a world dominated by images.

Click here to find out more about the design project.

Click here to find out more about the advertising project.