“La Scaramantica 2022” is the final destination of a journey that has seen Voiello side-by-side with Procida Italian Capital of Culture, with a cultural showcase full of high-profile events.
We have captured the magic of Procida in the Christmas gift box, recreating the imaginary scenes that take place within the artistic illumination that Marimo and Voiello dedicated to Aeneas’s Nurturer, from whom the island takes its name. A well wish for abundance on the Christmas table and a tribute to a generous island. The components of the gift box are the focus of a multi-subject digital campaign infused with surrealism, created by hand using the papercut technique and animated with mixed media by Happycentro.
Check here to find out more about the project