what’s new!
Superstition works.
The superstitious gestures of the Scaramantica Voiello 2023, conceived to capture the iconic Neapolitan soul and to encapsulate the art of the VNMS1938 duo, have brought us two Pentawards and […]
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Geo Ceccarelli joins Marimo as Chief Information Officer
Geo will be responsible for integrating technological tools and platforms – concerned with data, generative artificial intelligence and UX – into working processes. Geo’s entry into the agency is an exciting […]
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Togo and Pavesini named winners at the NC Awards 2024
When a design is truly effective, it appeals to designers and marketers alike. Today the jury of marketers at the NC Awards recognized the value of our projects, following on […]
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In Naples we trust / An exceptional campaign
The launch of the new TV film sets the stage for Voiello’s new campaign. To the lively beat of “Partenope” by Liberato, we celebrate the exception as the quintessential Neapolitan […]
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Spring Blooms On The Shelves!
Spring blooms on the shelves: tribal plants, raw ingredients, and vibrant colors take center stage in the new visual identity of Grancereale, the first Italian brand to have its entire […]
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Togo and La Scaramantica shine at the DieLine Award
Over 1500 entries from more than 35 countries. Being awarded at the Dieline Awards 2024 makes us really proud and goes to show the power of good design. Togo scooped “Rebrand Of […]
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Our signature on Venchi Gelato Signatures!
London, Hong Kong, Dubai, New York. Today there are more than 180 Venchi Cioccogelaterie around the world, with a key visual that evokes and encapsulates the quintessential taste of an […]
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Tiramisù is not just a dessert, it’s also a call to action.
Celebrating the Tiramisù day with Pavesini is the sweetest task ever. On the 21st of March, we joined the forces with Fuse, OMD and RDS to create a few hours […]
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Joy is on the air…
The new Grancereale commercial is on the air: it is a hymn to awakening that through the rhymes of a rapper invites us to find the joy of nature everywhere, […]
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From the streets of Milan to those of Naples, always Miez’a Via.
Voiello and Marimo once again bring Neapolitan culture Miez’a Via, through art. A large mural of the siren Partenope, mother of Naples and its neighborhoods, stands out on a building […]
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Refrescione.
The restyling project for the Tartufone range challenges the stereotypes of products for special occasions, thanks to its laid-back, irreverent visual identity, bringing coherence and freshness onto the shelves across […]
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Scaramantica 2023
Here we are with the fifth edition of “La Scaramantica”: the Voiello’s exclusive Christmas gift box, realized in collaboration with the artistic duo Vienmnsuonno1926. The subjects of the storytelling are […]
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A commercial we didn’t want to make.
The numbers of feminicides in Italy continue to soar. We can’t take it anymore. Together with Rai, we have tried to address the problem by addressing men before women. Find […]
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What a shiny night.
We’ve got six shiny metals at ADCI 2023: > Togo – Gold in Packaging & Bronze in Brand Identity > Pavesini – Bronze in Packaging > Voiello – Gold in […]
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A spectacular comeback.
Like a star who has stepped away from the spotlight for a break in their artistic journey, Togo, a historic brand in the Barilla portfolio, returns to communicate and entrusts […]
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Love at first light.
Our love story with Nexxus started with the Broadway Color Range. Click here to find out more.
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Enjoy our perfect mix!
We’ve turned Grancereale into a mixologist to achieve the most perfect and delicious cereal bar. Click here to find out more about the design project. Click here to find out […]
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Even icons want to be forever young.
The time-honoured Pavesini brand, an undisputed icon of Italian baking, entrusts its rebranding to Marimo. Rather than a restyling, the project is about rediscovering the brand’s iconic status. Click here […]
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Thirst for truth.
Acqua Vera becomes a Marimo client with a nationwide ATL billboard campaign. The line Vera come la bevi (“True as you drink it”) is a declaration of purity, its dialect […]
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From Miez’o Mare to Miez’a Via.
Take part in the movement of the world, starting from your own roots. This is how a brand can become important in people’s lives, leaving little room for advertising as […]
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Marimo Wins three NC Awards.
We were already proud of these projects, but now we’re even more so: Voiello’s ‘O Sponsor Nammurat’ has been awarded first place in the sponsorship category and second place in […]
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Truly special guests in Marimo.
A few days ago we lived our perfect day. Once again, Louise Fili and Steven Heller brought us great inspiration, talent, passion, humor and their generosity by sharing their immense […]
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Scroll down to the taste!
All the taste of breakfast, with no crumbs on the keyboard: Grancereale instagram is here! Start scrolling and get inspired with our tutorials for indulgent, delicious and unprecedented breakfasts. Click […]
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Omnia Vincit Amor.
‘O sponsor ‘nammurat, the story of Voiello’s journey in support of Procida Capitale 2022, wins two silver awards in the Creative Installation and Hybrid Events categories at the Best Event Awards 2022, […]
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A year-long journey reaches its destination.
“La Scaramantica 2022” is the final destination of a journey that has seen Voiello side-by-side with Procida Italian Capital of Culture, with a cultural showcase full of high-profile events. We […]
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Jam becomes a superior fruit experience.
An unusual blind test to describe the intense taste sensation of the new line of Pesticide Residue-Free jams and juices from I Frutteti di Oswald Zuegg, created thanks to an […]
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It’s not about marketing, it’s about culture.
Voiello’s sponsorship of Procida 2022, inaugurated by a celebration of traditional culture in the form of a special, eye-catching illumination, continues with a festival dedicated to the most contemporary vibrations […]
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Building the New Global Identity for the most Italian food brand of them all? The specialty of the house.
With ambitious briefs, to begin with you’re panicking when faced with the blank layout, and then later you’re beaming like proud parents at the results. We worked on building the […]
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Light on Procida.
We literally highlighted the link between Voiello and Procida, the 2022 Italian Capital of Culture, creating an artistic installation that inspired the creation of the visual identity. Radiant like a […]
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Dream job: helping kids to figure out their dream job.
Wanter is finally here. We’re talking about the new platform from Valore D that helps young people navigate among the jobs of the future. For this project, we chose a […]
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Warning: do not bite the screen
The problem with shooting a commercial for a biscuit like Grancereale is that we wanted to eat the set from start to finish. Somehow though, we brought home a super […]
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Sad short story.
Together with Valore D. we have written a story. The bad news is that it is true. The good news is that we can change it. Find out more
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Voiello strikes again
Gran Spaghetto and Gran Fusillo are the cut protagonists of two new stories in which Chef Cannavacciuolo shows how Voiello pasta is not “just” pasta but an all-Neapolitan “device” to […]
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La Scaramantica Voiello showing off!
Milan and Naples united for the first time by the same mania: superstition! How to indulge it? With the Scaramantica 2021 capsule collection, protagonist of a special outdoor campaign. Click […]
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Voiello Scaramantica 2021: Christmas as Naples commands.
Let’s celebrate the beauty of neapolitan Christmas with a capsule collection in porcelain, gold and primary colours: a design piece to put under the tree. Click here to discover more.
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ADCI 2021 Silver – Design first
Our website was awarded silver by the ADCI 2021 jury. When we say Design First we mean starting with ourselves first.
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A new crunchy identity for Grancereale
Celebrating 10 years together with a superfresh new brand identity. MarimoGrancereale. Find out more…
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Diversity is Power
If value begets value, then this project is invaluable. We have created a new brand identity for one of the associations we admire the most, which has been committed to […]
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The Voiello’s special outdoor: a declaration of love to Naples.
The streets and the artistic subway stations of Naples (Dante, Vanvitelli, Garibaldi, Toledo) are the stage for a celebration that Voiello dedicates to its hometown. A way to enhance the […]
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Marimo’s got talents
Three terrific entries have enriched the agency’s team: Anna Di Cintio, Mariano Lombardi, respectively Creatives Directors art and copy, and Andrea Malservisi as Head of Strategic Planning.
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Pesto Barilla range’s national outdoor.
Just like a family, the Pesto flavours have travelled around the country, conquering the Italian territory together with its people’s hearts. View the Full Case Study
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“You are the Skipper”, the 100% natural new commercials.
After 34 years, we brought back on tv screens the iconic Italian fruit juice brand that chooses to spread a strong message about nature and inclusivity. View the full case […]
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The new “exagerated” Voiello’s commercial.
Caution: please don’t watch it with empty tummies! Here is our first Voiello commercial: a hymn to joy, to the Neapolitan culture of pasta in the company of chef Cannavacciuolo. […]
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Welcome onboard Pasta Voiello
A new brand in our portfolio that was already in our hearts, a new exciting journey starting from Naples and its great food culture. We are working on a mix […]
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ADCI 2020 Gold – LCPBDM
ADCI Awards 2020 jury agrees: “ La Costituzione più bella del mondo” is a Gold. View the Full Case Study
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Pesto Station Domination
Domination campaign to enhance Barilla Pesto’s superiority making use of the exceptional touch point. View the Full Case Study
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Marimo becomes Marimore!
Marimo Milan was meant to come about sooner. But then the lockdown kicked in and everything was moved to the calendar’s bottom section. The idea was birthed at a Milan restaurant in […]
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La Costituzione più bella del mondo
We are acting as a people and as a community. The current emergency made us realise we share more values we ever thought possible. And in the meanwhile, we might even realise they were […]
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