Agency assignment: Develop a new global identity for the range of Pesto products made by Barilla – a strong, timeless icon that embodies the Italian identity. With a view to being universal, we zoomed in on the details.
Credits
- Logo and Packaging Design: Francesco Di Muro Ines Somai Lasa Lorenzo De Angelis Giampiero Quaini Lorenzo Morelli Gianluca Petrassi Oriana Distefano Sara Pignatone
- Photography: Simone Bramante - Brahmino Alessandro Battistini - Studio Gamma
- Account: Maria Teresa Ubertis Alessandra Avico Silvia Mellini
- Creative Director: Paola Manfroni Assunta Squitieri Anna Di Cintio Mariano Lombardi
- General Manager: Giovanna Ridenti
- Couvette:
- Art Director: Oriana Distefano
- Copywriter: Camilla Valle Porlezza
- Creative Director: Anna Di Cintio Mariano Lombardi
- Artists: Johnny Pixel Simona Cozzupoli
- Account: Alessandra Avico Silvia Mellini
- General Manager: Giovanna Ridenti
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.
