Design and Packaging New global identity for Barilla Pesto range

Agency assignment: Develop a new global identity for the range of Pesto products made by Barilla – a strong, timeless icon that embodies the Italian identity. With a view to being universal, we zoomed in on the details.

Pesto Barilla Design
Pesto Barilla Ricotta e Noci
Design Pesto Barilla


  • Logo and Packaging Design:
  • Photography:
  • Account:
  • Creative Director:
  • General Manager:
  • Couvette:
  • Art Director:
  • Copywriter:
  • Creative Director:
  • Artists:
  • Account:
  • General Manager:

*Proprietà di Barilla. Vietata la riproduzione, anche parziale.