Agency assignment: Create a proprietary key visual associated with the new global identity of Barilla Pesto. In a world awash with content, being recognisable becomes necessary: in order to straddle rational approaches we choose to rely on the power of sensory synaesthesia. What’s inside shows up outside.
![Barilla Pesto Campaing](https://marimo.it/wp-content/uploads/2022/05/Immagine-Copertina-scaled-copia-1.jpg)
![](https://marimo.it/wp-content/uploads/2022/05/AB6-copia.jpg)
![](https://marimo.it/wp-content/uploads/2022/05/Pesto-Barilla_The-Taste-Everyone-Loves_American-Beauty_Genovese-Vegan_Layout_Vertical-Format-copia.jpg)
![](https://marimo.it/wp-content/uploads/2022/05/Pesto-Barilla_The-Taste-Everyone-Loves_American-Beauty_Rustico-Basilico-e-Olive_Layout_Horizontal-Format-copia.jpg)
![](https://marimo.it/wp-content/uploads/2022/05/rosso-copia.jpg)
![](https://marimo.it/wp-content/uploads/2022/05/Pesto-Barilla_The-Taste-Everyone-Loves_American-Beauty_Basilico-e-Peperoncino_Layout_Horizontal-Format-copia.jpg)
![](https://marimo.it/wp-content/uploads/2022/05/Pesto-Barilla_The-Taste-Everyone-Loves_American-Beauty_Calabrese_Layout_Horizontal-Format-copia.jpg)
![](https://marimo.it/wp-content/uploads/2022/05/Pesto-Barilla_The-Taste-Everyone-Loves_American-Beauty_Rustico-Verdure-Mediterranee_Layout_Horizontal-Format-copia.jpg)
Credits
- Art Director: Maria Piccinini
- Copywriter: Camilla Valle Porlezza Alessandra Romani
- Photography: Claudia Castaldi
- Account: Arianna Menghi Alessandra Avico Silvia Mellini
- Creative Director: Anna Di Cintio Mariano Lombardi
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti