Advertising Campaign for the Barilla Pesto range

Agency assignment: Create a proprietary key visual associated with the new global identity of Barilla Pesto. In a world awash with content, being recognisable becomes necessary: in order to straddle rational approaches we choose to rely on the power of sensory synaesthesia. What’s inside shows up outside.

Barilla Pesto Campaing


  • Art Director:
  • Copywriter:
  • Photography:
  • Account:
  • Creative Director:
  • Chief Creative Officer:
  • General Manager: