Agency assignment: Create a proprietary key visual associated with the new global identity of Barilla Pesto. In a world awash with content, being recognisable becomes necessary: in order to straddle rational approaches we choose to rely on the power of sensory synaesthesia. What’s inside shows up outside.
- Art Director: Maria Piccinini
- Copywriter: Camilla Valle Porlezza Alessandra Romani
- Photography: Claudia Castaldi
- Account: Arianna Menghi Alessandra Avico Silvia Mellini
- Creative Director: Anna Di Cintio Mariano Lombardi
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti