2019 – Agency proposal: a special pack to celebrate the brand’s unprejudiced vision. “Senza Pregiudizi Aggiunti” is the claim printed in the place of the nutritional claim “Senza Zuccheri Aggiunti”, the full fruit color is replaced by the colors of the LGBTQ+ flag.
Credits
- Creative Directors: Paola Manfroni Assunta Squitieri
- Copywriter: Selina Galfo
- Account Team: Manuela Morpurgo Marta Tracanna
- Project Designer: Paola Manfroni
- Designer: Lorenzo Morelli
