Design and Packaging Wasa / Food Identity

2019 – Agency assignment: food identity guidelines for the Swedish icon now competing in the Italian market. A visual expression of balanced nutrition in the frame of the nordic “lagom” lifestyle.

Wasa Cover


  • Creative Directors:
  • Copywriter:
  • Art Director:
  • Account Team:
  • Photo:

*Proprietà di Barilla. Vietata la riproduzione, anche parziale.