2019 – Agency assignment: food identity guidelines for the Swedish icon now competing in the Italian market. A visual expression of balanced nutrition in the frame of the nordic “lagom” lifestyle.
![Wasa Cover](https://marimo.it/wp-content/uploads/2019/10/wasa-cover.jpg)
![](https://marimo.it/wp-content/uploads/2019/10/wasa1.jpg)
![Wasa](https://marimo.it/wp-content/uploads/2019/10/wasa2.jpg)
![](https://marimo.it/wp-content/uploads/2020/10/WASA_06.jpg)
![](https://marimo.it/wp-content/uploads/2020/10/WASA_07.jpg)
![](https://marimo.it/wp-content/uploads/2020/10/WASA_08.jpg)
Credits
- Creative Directors: Paola Manfroni Assunta Squitieri
- Copywriter: Assunta Squitieri
- Art Director: Gregorio Pampinella
- Account Team: Giovanna Ridenti Giulia Gianfaldoni Marta Tracanna
- Photo: Anna Paola Lo Presti Francesca Romana Gaglione
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.