2019 – Agency assignment: build engagement, buzz and a strong social community for a brand with no ATL investment. The special edition packaging is at the center of a successful digital activation.
Credits
- Creative directors: Paola Manfroni Assunta Squitieri
- Copywriter: Selina Galfo
- Designer: Andrea Magno
- Account team: Manuela Morpurgo Marta Tracanna
- Digital Agency: MITH
