2018 – Agency assignment: find a credible and warm ambassador for the Emirates market, and let her tell the perfect story for the brand and the local culture. Basma Elkhereiji is both a famous chef and an inspiring working mother model with a lively instagram community.
- CCO: Paola Manfroni
- Creative Director: Dario Neglia
- Art Director: Dario Neglia
- Copywriters: Selina Galfo Roberto Greco
- Account Team: Giovanna Ridenti Dadà Isola
- Production Company: UVC