Agency Assignment: Bold, bright, and irresistibly sunny: this is the new visual identity we imagined to refresh the Pavesini universe, rejuvenate the brand, and elevate its iconic yellow. Created for a limited edition inspired by summery, tropical flavors, Aloha whisks consumers away to a carefree paradise, and made us even happier to work on such cheerful packs with summer just around the corner.
Credits
- Designer: Giampiero Quaini
- Art Director: Oriana Distefano
- Designer junior: Elisabetta Fernandez de Velasco Biasiolo
- Account Director: Dadà Isola
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.
