2021 – Agency assignment: evolve Simmenthal positioning towards a high quality foodie and “butcher” brand.
New Trippa design works in that direction in synergy with the reconsidering of the entire Simmenthal product packaging offer, “playing” with vintage iconic codes.
![simmenthal-trippa-cover](https://marimo.it/wp-content/uploads/2021/03/simmenthal-trippa-cover.jpg)
![Simmenthal - Trippa](https://marimo.it/wp-content/uploads/2021/03/trippa1.jpg)
![Simmenthal - Trippa](https://marimo.it/wp-content/uploads/2021/03/trippa2.jpg)
![Simmenthal - Trippa](https://marimo.it/wp-content/uploads/2021/03/trippa3.jpg)
Credits
- Chief Creative Officer: Paola Manfroni
- Designer: Pietro Bindi
- Account: Marta Tracanna