Agency Assignment: Corporate doesn’t mean dull, and authority doesn’t mean cold anymore. Reputation is becoming more and more valuable — that’s why we evolved Dr. Schär’s corporate brand language to make it more human and closer to the people it speaks to. The result is a reshaped visual and communication system that encourages dialogue and connection across touchpoints.
Credits
- Designer: Oriana Distefano
- Designer Junior: Elisabetta Fernandez, Vittoria Wang
- Strategic/Account Team: Luigi D'Anna, Renato Fontana
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
