2020/now – Agency assignment: prevention is a right from an early age. With this statement, Mentadent brings its Brand Purpose to the schools and to the households, along with useful tools that use a language also understandable for very young children and those affected by intellectual disabilities. An activity strongly linked to the Month of Prevention, with the objective of keeping alive throughout the year the commitment of the Brand to uphold prevention as a right for everybody.
- Creative Directors: Paola Manfroni Assunta Squitieri
- Art Director: Lorenzo Morelli
- Copywriter: Carolina Palombo
- Account Team: Manuela Morpurgo Michele Bonetta
- Production Company: FBF-Frame by Frame