Agency assignment: How to create a new positioning leveraging on Neapolitan origin? By taking part in the movement of the world, starting from your own roots.
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Credits
- Art Director: Andrea Magno, Federico Proietti
- Copywriter: Teresa De Bello, Maria Pia Candreva
- Copywriter Assistant: Rebecca Gatti
- Graphic Designer: Alessio Palazzi, Enrico Neri
- Creative Video Director: Emanuele Sabetta
- Creative Director: Mariano Lombardi, Anna Di Cintio
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
- Account Team: Arianna Menghi, Vanessa Carrieri, Alessandro Mettimano
- Digital Strategist: Domenico D'Elia
- Social Media Manager: Stefano Bizzarri
- Produzione Video Talent: BRW FILMLAND
- Director: Lorenzo Catapano
- Executive Producer: Luca Orlando
- Produzione Video Evento: The Wale Studio
- Fotografa Talent / Evento: Giovanna Di Lisciandro - Studio Ventuno
- Fotografa Food: Francesca Romana Gaglione
- Creative Collab: Vienmnsuonno1926 (capsule collection), The Napolitaner (illustrazioni)
- Produzione eventi e brand experience: Living Brands
- Individuazione e gestione dei Talent: FUSE
- Media Agency: OMD
- Ufficio stampa e Media Relations: Omnicom PR
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.