Agency assignment: To support the launch of the new Coop household care products with an in-store activation. Our approach was to highlight the fair division of the housework. Working together, even cleaning the house can be fun.
Credits
- Art Director: Maria Piccinini
- Designers: Vittoria Wang Ines Somai Lasa Mattia Soldà
- Copywriter: Vera Daidone
- Photographer: Giovanna Di Lisciandro (Studio Ventuno)
- Production: Marzia Papiri
- Account: Luigi D'Anna
- Creative Director: Anna Di Cintio
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
