2017- Agency assignement: design a premium Barilla Pasta brand and build the online/ offline consumer journey. The website “In Pasta Veritas” celebrates the people and land that grows the Barilla wheat, a field to table process that leads to extraordinary pasta quality. A special packaging has been designed to introduce the brand to the trade. A proper food language and advertising masters has been developed to engage consumers both on digital channels and in store.
Credits
- Creative Directors: Paola Manfroni Assunta Squitieri
- Account Team: Giulia Gianfaldoni
- Web Design: Nois3
- Photo: Mirko Alberti Claudia Castaldi Brahmino
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.
