Consumer Journey online / offline Academia Barilla / Website / digital food content / In store and proximity advertising

2017- Agency assignement: design a premium Barilla Pasta brand and build the online/ offline consumer journey. The website “In Pasta Veritas” celebrates the people and land that grows the Barilla wheat, a field to table process that leads to extraordinary pasta quality. A special packaging has been designed to introduce the brand to the trade. A proper food language and advertising masters has been developed to engage consumers both on digital channels and in store.


  • Creative Directors:
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  • Web Design:
  • Photo:

*Proprietà di Barilla. Vietata la riproduzione, anche parziale.