Olive oil clichés? No thanks.

If you think “olive oil”, what comes to mind?
Countryside views, grandpas and hands dripping with oil? Please. Nobody mills like that anymore.
Costa d’Oro is something else.
A new visual identity – bottle, label, and logo – brings more standing, grip, and premiumness to the brand. And a new story of balance, precision, and passion comes to life in Il Laboratorio della Passione, a film that redefines the category with bold innovation.

So if you’re thinking of an average olive oil, think again.

Click here to find out more about the design project.

Click here to find out more about the advertising project.