Employing a sophisticated manufacturing technique for an everyday commodity. Talking about elevating while maintaining the practical essence of the product. Fine glass craftsmanship has in fact been applied also to the PET bottle. With the squared shoulders and the embossed logo this product line has a new other standing.
As for the restyle of the glass lines, small but meaningful changes were introduced – like the brighter colours, the secondary font and additional graphic elements – to show with clarity and elegance what’s inside on the outside as well.