April 14, 2026.
Corporate brands sometimes develop a language of their own. Clear on paper, a bit distant in real life. With this project, we worked on an evolution of Dr. Schär’s corporate identity and website, bringing the brand closer to the people it speaks to and strengthening the dialogue between the corporate dimension and its product universe.The restyle introduces warmer colours, updated typography and a more open, human tone across touchpoints. Small but meaningful changes, designed to respect the heritage of a category leader while making the brand feel more approachable and contemporary.
