March 17, 2026.
No matter how old you are, all it takes is hearing the magic formula that starts a game and suddenly the muscle memory kicks back in, because the instinct to have fun never really leaves us — and all it takes to bring it back is listening to our inner child, and most of all to the children around us.That’s the idea behind the film we created to launch the integrated advertising campaign celebrating Primigi’s 50th anniversary, that unfolds across TV, digital platforms and retail, supported by a refreshed in-store identity and three new mascots: Pon Pon, Ziip and Juno — check them out NOW, they’re too cute.
