Consumer Journey online / offline Skipper Zuegg / Special Edition Pride

2019 – Agency proposal: a special pack to celebrate the brand’s unprejudiced vision. “Senza Pregiudizi Aggiunti” is the claim printed in the place of the nutritional claim “Senza Zuccheri Aggiunti”, the full fruit color is replaced by the colors of the LGBTQ+ flag.

Skipper Zuegg / Special Edition Pride
Skipper Zuegg / Special Edition Pride
Skipper Zuegg / Special Edition Pride
Skipper Zuegg / Special Edition Pride
Skipper Zuegg / Special Edition Pride
Skipper Zuegg / Special Edition Pride
Skipper Zuegg / Special Edition Pride

Credits

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  • Designer: