Agency assignment: to transmit the superiority of an unprecedented range of jams and juices. No ordinary jam, as the new Pesticide Residue-Free Jam would put it, were it able to speak. A superior flavour is described as an all-encompassing experience, a blind test in which the taste allows us to feel the intense sensual pleasure being unleashed by the engagement with nature.
Credits
- Art Director: Maria Piccinini
- Copywriter: Vera Daidone
- Creative Director: Anna Di Cintio Mariano Lombardi
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
- Account Director: Marta Tracanna
- Casa di produzione: Think Cattleya
- Regia: Ago Panini
- Dop: Paolo Caimi
- GM ed Executive: Martino Benvenuti
- Producer: Flaminia Maltese
- Direttore di Produzione: Christian Scacco
- Scenografia: Caterina Pepe
- Stylist: Elena Manferdini
- Food stylist: Anagramma Studio
- Editor: Antonio di Peppo
- Post Produzione: Artificio Post
- Post audio: Sample
