Unilever Bertolli / Campagna Europea / TVC

2009 – Agency assignment: repositioning campaign for a brand that broadens its ambition, no longer just olive oil, but an Italian food offer that will come to include sauces, ready meals, cold cuts, focaccia. The project “Great food has fans” develops starting from an obvious truth: the myth of Italian food was born outdoors, in the human and meteorological climate of the trattorie. Under the “pergole”, in the squares, in that huge extended family that populates the tables, capable of aggregating real supporters, irreducible groups of fans.