Agency assignment: Creation of a new visual identity that preserves the iconicity of the brand and enables its successful evolution on range packs, instore materials and, last but not least, on digital media.
Credits
- Brand Identity: Pietro Bindi, Chiara Leone
- Copywriter: Vera Daidone, Teresa De Bello
- Character Development: Pietro Bindi
- Character Development Support: Lorenzo Morelli
- Creative Video Director: Emanuele Sabetta
- Photography: Enrico Caputo (Food Pirate Studios)
- Production: Marzia Papiri
- Account: Dadà Isola, Alessandra Avico, Lucia Spini
- Creative Director: Anna Di Cintio, Mariano Lombardi
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
