Color Run, Aperiscialla Credits Creative directors: Paola Manfroni Assunta Squitieri Designers: Andrea Magno Lorenzo Morelli Copywriter: Selina Galfo Digital activation: MITH Back to Consumer Journey online / offline. related works. Simmenthal / Social Unilever Mentadent / Mese della Prevenzione / Social media / In store / Website Mulino Bianco / Mall domination / in store activation