2018 – Agency assignment: brand repositioning, from traditional emergency product to an iconic Italian brand providing great quality to foody evolved consumers. Digital channels are where “The foody butcher” positioning comes to life and attracts new customers.
Credits
- Creative Director: Paola Manfroni
- Art Director and Designer: Andrea Magno
- Copywriter: Camilla Valle Porlezza
- Photo: Claudia Castaldi
- Website Studio Consultant: Vegamedia
