2020 – Agency assignment: restyling of the iconic Simmenthal packaging. The pop soul of this beloved product, since years on the Italian tables and screens needed only to be brought back to its purity. A new standing for the wonderful logo on the front: yellow and blue shadowed letters surmounted by the cow, on total red background for both can and cluster, and a more contemporary food inspiration on the top of the cluster.
Bronze ADCI design Awards
- Creative Directors: Paola Manfroni Dario Neglia
- Designer: Lorenzo Morelli
- Photo: Claudia Castaldi