Advertising RaiSat / Smash Girls

2008 – “Vi facciamo vedere noi” : a claim that is the promise of an open space for the girls of today and at the same time threatens what will be tomorrow. Fighting stereotypes improves our world and makes strong connections between brands and audiences: that’s why our girl is the princess of her own dreams, being the only one who can make them happen.

Smash Girls
Smash Girls


  • Creative Directors:
  • Copywriter:
  • Paola Manfroni:
  • Designer and Director: