2008 – Sense of humor and precision of insight are reliable tools for a good management of thorny situations, such as the one created from the inevitable inconveniences caused by the transition to DTT. From respect for the work of the greats of the past, it comes instead the inspiration for the closing graphics: quote from a cult piece such as the opening theme of the Rai broadcasts designed by Erberto Carboni in 1953.
Credits
- Creative Directors: Paola Manfroni Assunta Squitieri
- Copywriter: Luca Miniero
- Account: Manuela Morpurgo
- Studio Recording and mix: SuoniLab
- Promo designer: Giuliano Garonzi
