2021 – Agency Assignment: let Italy meet all the Pesto Flavours. We transported the whole pesto family around the country, conquering 2556 spaces/posters in 28 cities, meeting its community like never before.
![](https://marimo.it/wp-content/uploads/2021/06/Barilla_Pesti_orizzontale_peperoni.jpg)
![](https://marimo.it/wp-content/uploads/2021/06/Barilla_Pesti_orizzontale_basilico.jpg)
![Pesto](https://marimo.it/wp-content/uploads/2021/06/pesto3.jpg)
![](https://marimo.it/wp-content/uploads/2021/06/BarillaAffissioniCentrale_1920x1080.jpg)
![](https://marimo.it/wp-content/uploads/2021/06/pesto2.jpg)
![Pesto](https://marimo.it/wp-content/uploads/2021/06/pestoalsole1.jpg)
![](https://marimo.it/wp-content/uploads/2021/06/Barilla_Pesti_orizzontale_ricotta.jpg)
Credits
- CCO: Paola Manfroni
- Creative Directors: Dario Neglia, Stefano Campora
- Art Director: Maria Piccinini
- Account Team: Giovanna Ridenti, Alessandra Avico, Dadà Isola
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.