2017 – Agency assignment: brand foundation, naming & logo, packaging, identity, social media key visuals and guidelines for a vegan bakery range. L’Edenista is a brand name, and a character whose philosophy is to never give up pleasure: “Anche i golosi vanno in Paradiso“, “Even gluttonous people can go to heaven”.
- Creative Directors: Paola Manfroni Assunta Squitieri
- Designer: Giampiero Quaini
- Account: Giulia Gianfaldoni
- Motion Graphic: Gianluca Abbate