2017 – Agency assignment: brand foundation, naming & logo, packaging, identity, social media key visuals and guidelines for a vegan bakery range. L’Edenista is a brand name, and a character whose philosophy is to never give up pleasure: “Anche i golosi vanno in Paradiso“, “Even gluttonous people can go to heaven”.
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/001_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2017/10/edenista1.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/03_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/003_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/004_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/005_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/006_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/007_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/009_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/011_Edenista_sito.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/008_Edenista_sito_1.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/008_Edenista_sito_2.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/008_Edenista_sito_3.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/008_Edenista_sito_5.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/008_Edenista_sito_4.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/09_Edenista_piccione.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/Batticuore.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/contrariato.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/Cuoreinfranto_2.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/cupido.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/Dorme_2.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/Ombrello.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/Paluani-LEdenista-thumb-1.jpg)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/piange_1.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/piangedisperato.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/piantina.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/ride-lacrime.gif)
![Paluani / L'Edenista](https://marimo.it/wp-content/uploads/2020/10/sbadiglio.gif)
Credits
- Creative Directors: Paola Manfroni Assunta Squitieri
- Designer: Giampiero Quaini
- Account: Giulia Gianfaldoni
- Motion Graphic: Gianluca Abbate