2020 – Agency assignment: take pasta pleasure to another level. A new, strongly proprietary food identity that conveys the premiumness and veracity of a pasta like Naples commands.
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![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/02/voiello-fi1-scaled.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/02/voiello-fi2.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/02/voiello-fi3.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/02/Voiello_Pos02.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/03/Voiello_brandbook_4-5-6_Page_35.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/03/Voiello_brandbook_4-5-6_Page_17-scaled-1.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/02/voiello-fi7.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/02/Senza-titolo-17-copia.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/03/Voiello_brandbook_4-5-6_Page_10-copia-scaled-1.jpg)
![Voiello / Food Identity / POS](https://marimo.it/wp-content/uploads/2021/03/Voiello_brandbook_4-5-6_Page_13-copia-scaled-1.jpg)
Credits
- CCO: Paola Manfroni
- Creative Directors: Stefano Campora Dario Neglia
- Art Director: Andrea Magno
- Copywriter: Carolina Palombo
- Photo: Claudia Castaldi
- Account Team: Giovanna Ridenti Arianna Menghi
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.