d Voiello / Food Identity / POS - marimo

Design and Packaging Voiello / Food Identity / POS

2020 – Agency assignment: take pasta pleasure to another level. A new, strongly proprietary food identity that conveys the premiumness and veracity of a pasta like Naples commands.

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Voiello / Food Identity / POS

Credits

CCO: Paola Manfroni
Creative Directors: Stefano Campora Dario Neglia
Art Director: Andrea Magno
Copywriter: Carolina Palombo
Photo: Claudia Castaldi
Account Team: Giovanna Ridenti Arianna Menghi

*Proprietà di Barilla. Vietata la riproduzione, anche parziale.

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