Design and Packaging Nuove barrette Grancereale: Visual Identity.

Agency assignment: Grancereale’s range of cereal bars is enriched with new flavors and so should its visual identity. The pack evolves showing us a tribal and colorful motif that embraces Grancereale’s unprocessed character, while a dynamic representation of the whole ingredients let us “feel” the taste and crunchiness of these new mixes.


  • Senior Designer:
  • Designer:
  • Copywriter:
  • Account:
  • Creative Director:
  • Chief Creative Officer:
  • General Manager:
  • Fotografo:

*Proprietà di Barilla. Vietata la riproduzione, anche parziale.