Design and Packaging Grancereale / Nuova Visual Identity

Agency assigment: Nutrient-rich and satisfying plant-based ingredients: in nature, there is everything we need. But how do we convey this extraordinary concept on a package? By filling every space with vibrant colors, whole ingredients, and joyful tribal plant illustrations.


  • Senior Designer:
  • Designer:
  • Copywriter:
  • Production:
  • Account:
  • Creative Director:
  • Chief Creative Officer:
  • General Manager:
  • Photographer:

*Proprietà di Barilla. Vietata la riproduzione, anche parziale.