Agency assigment: Nutrient-rich and satisfying plant-based ingredients: in nature, there is everything we need. But how do we convey this extraordinary concept on a package? By filling every space with vibrant colors, whole ingredients, and joyful tribal plant illustrations.
Credits
- Senior Designer: Pietro Bindi
- Designer: Chiara Leone
- Copywriter: Camilla Valle Porlezza
- Production: Marzia Papiri
- Account: Dadà Isola, Laura Squitani
- Creative Director: Anna Di Cintio
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
- Photographer: Enrico Caputo - Food Pirate Studios
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.
