2020 – Agency assignment: in the 8th year of the Grancereale “Unprocessed” campaign support the Legumi croccanti&cioccolato launch and the upgraded recipes of Frutta and Classico evolving the iconic powerful key visuals. Consistency plus new news is the key of the brand’s communication success.
Credits
- CCO: Paola Manfroni
- Creative Directors: Stefano Campora Dario Neglia
- Copywriter: Stefano Campora
- Art Director: Dario Neglia
- Account Team: Giovanna Ridenti, Dadà Isola
- Production Company: BRW
- Director: Jean Paul Frenay
- Music, Sound design, Mix: Combustion Studio
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.
