2016 – Agency assignment: positioning and brand identity. The work has been inspired by the medieval names of the beers, and the medieval heritage of the Umbrian town where the beer is produced. With a touch of fantasy that brings the brand in the heart of contemporary urban culture.
Shortlisted ADCI Design Awards
Credits
- Creative Directors: Paola Manfroni Assunta Squitieri
- Designers: Davide Scarpantonio CaroselloLab
- Copywriter: Assunta Squitieri
- Account: Manuela Morpurgo
- Director: Ago Panini
