2020 – Repositioning of a premium pasta brand, capable of linking the passion and pleasure of pasta to the Neapolitan spirit.
Since 2013 – Brand foundation from a Mulino Bianco product to a meaningful wholesome bakery brand.
Since 2016 – Brand foundation. From a blurred industrial perceived brand to an authentic Italian family brand.
Since 2017 – Establishment of a new positioning, building engagement, buzz and a strong social community for a brand with little atl investment.
Since 2017 – Brand repositioning from traditional emergency product to an iconic Italian brand providing great quality to foody evolved consumers.
2016 – Brand foundation, visual food language, digital design and packaging.
2018 – Brand book, visual food language for print and videos, brand architecture guidelines.