Brand Foundation and Brandlife Design

2020 – Repositioning of a premium pasta brand, capable of linking the passion and pleasure of pasta to the Neapolitan spirit.

Since 2013 – Brand foundation from a Mulino Bianco product to a meaningful wholesome bakery brand.

Since 2016 – Brand foundation. From a blurred industrial perceived brand to an authentic Italian family brand.

Since 2017 – Establishment of a new positioning, building engagement, buzz and a strong social community for a brand with little atl investment.

Since 2017 – Brand repositioning from traditional emergency product to an iconic Italian brand providing great quality to foody evolved consumers.

2016 – Brand foundation, visual food language, digital design and packaging.

2018 – Brand book, visual food language for print and videos, brand architecture guidelines.