Brand Foundation and Brandlife Design

Since 2021. Brand repositioning from a traditional fruit juice producer into a sensitive brand that embraces a vision: to contribute to a more sustainable and inclusive world.

Since 2020 РBrand repositioning with the task of linking the passion and pleasure of pasta to the Neapolitan spirit. A shift from a premium brand to a premium assaje pasta brand.

Since 2013 – Brand foundation from a Mulino Bianco product to a meaningful wholesome bakery brand.

Since 2016 – Brand foundation. From a blurred industrial perceived brand to an authentic Italian family brand.

Since 2017 – Brand repositioning from traditional emergency product to an iconic Italian brand providing great quality to foody evolved consumers.

2016 – Brand foundation, visual food language, digital design and packaging.

2018 – Brand book, visual food language for print and videos, brand architecture guidelines.