Since 2021. Brand repositioning from a traditional fruit juice producer into a sensitive brand that embraces a vision: to contribute to a more sustainable and inclusive world.
Since 2020 – Brand repositioning with the task of linking the passion and pleasure of pasta to the Neapolitan spirit. A shift from a premium brand to a premium assaje pasta brand.
Since 2013 – Brand foundation from a Mulino Bianco product to a meaningful wholesome bakery brand.
Since 2016 – Brand foundation. From a blurred industrial perceived brand to an authentic Italian family brand.
Global bridge-campaign on product superiority / sauces, bfy, filled pasta.
Since 2017 – Brand repositioning from traditional emergency product to an iconic Italian brand providing great quality to foody evolved consumers.
2016 – Brand foundation, visual food language, digital design and packaging.
2018 – Brand book, visual food language for print and videos, brand architecture guidelines.