Brand Foundation and Brandlife Design

2025 – Branding is the art of focus. In one of the most over-told and cliché-bound categories – olive oil, with its family tables and sunsets over olive groves – a blurred brand was looking for direction. We made Costa d’Oro’s new positioning crystal clear.

Since 2020 – Brand repositioning with the task of linking the passion and pleasure of pasta to the Neapolitan spirit. A shift from a premium brand to a premium assaje pasta brand.

2023 – A new positioning and identity for the relaunch of an enduring brand in the Barilla portfolio, a true pop star of the 90s. With a contemporary and modern take on sensuality, Togo makes its spectacular comeback to the market, sparking a fresh conversation with its audience.

Since 2021 – Brand repositioning from a traditional fruit juice producer into a sensitive brand that embraces a vision: to contribute to a more sustainable and inclusive world.

Since 2013 – Brand foundation from a Mulino Bianco product to a meaningful wholesome bakery brand.

Since 2016 – Brand foundation. From a blurred industrial perceived brand to an authentic Italian family brand.

Global bridge-campaign on product superiority / sauces, bfy, filled pasta.

Since 2017 – Brand repositioning from traditional emergency product to an iconic Italian brand providing great quality to foody evolved consumers.

2016 – Brand foundation, visual food language, digital design and packaging.

2018 – Brand book, visual food language for print and videos, brand architecture guidelines.