Agency Assignment: position a heritage seed oil brand as a proud kitchen essential. We decided to give seedoils a voice, and the dignity they deserve, by building a storytelling platform that turns a commodity into a premium ingredient of culture.
Credits
- Designer: Pietro Bindi
- Junior Designer: Iacopo Magli, Vittoria Wang
- Copywriter: Massimiliano Rossi Mandatori
- Account Director: Dadà Isola
- Chief Information Officer: Geo Ceccarelli
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
