Agency assignment: To come up with the fourth edition of Voiello’s “La Scaramantica”. Every true love passes the test of summer, so we’ve captured inside the Christmas gift box all the magic of the artistic illumination that inaugurated Procida Italian Capital of Culture 2022, with a visual identity focusing on Aeneas’s Nurturer, from whom the island takes its name, inspired by the vase painting of Magna Graecia and interpreted in a contemporary key.
Credits
- Art Director: Andrea Magno Federico Proietti
- Copywriter: Teresa De Bello
- Graphic and Web Design: Lorenzo De Angelis Alessio Palazzi Enrico Neri
- Creative Directors: Anna Di Cintio Mariano Lombardi
- CCO: Paola Manfroni
- General Manager: Giovanna Ridenti
- Account Management: Arianna Menghi Vanessa Carrieri Alessandro Mettimano
- Digital Strategist: Domenico D’Elia
- Social Media Manager: Stefano Bizzarri
- "Nurturer" Illustrator: Claudia Bartoli
- Ad Campaign Shots: Francesca Romana Gaglione / The Foodorialist
- E-Shop Shots: Giovanna Di Lisciandro / Studio Ventuno
- Talent Video: Happycentro
- Music: Riccardo Cimino / Suoni Lab
- Media Planning: OMD
- Press Office / PR: Omnicom PR Group
