2018, now – Agency assignment: build engagement, buzz and a strong social community for a brand with no atl investment. We succeeded in involving different targets through live events and digital activations, bringing to life the activist personality of the brand.
Credits
- Creative Directors: Paola Manfroni Assunta Squitieri
- Designers: Lorenzo De Angelis Andrea Magno Davide Scarpantonio
- Copywriter: Selina Galfo
- Account: Marta Tracanna
- Digital Activation: MITH
