Agency Assignment: Restyle the global packaging of the Schär pizza range to make it more indulgent and premium at the freezer aisle. The new design finally makes the product look as good as it actually is, celebrates Italian authenticity and elevates the range while remaining consistent with the brand’s visual identity.
Credits
- Senior Graphic Designers: Oriana Distefano, Alice Duranti
- Junior Graphic Designers: Vittoria Wang, Iacopo Magli
- Account: Luigi D’Anna
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
