2012 – The game starts even before the European football championships. With this campaign, Rai challenges soccer fans to recognize the authors of the goals that have made European history.
- Creative Directors: Paola Manfroni Assunta Squitieri
- Copywriter: Assunta Squitieri
- Art Director: Emanuele Basso
- Director: Enrico Caputo
- Photography Director: Simone Mogliè
- Account: Manuela Morpurgo