Design and Packaging Pavesini / New Visual Identity

Agency assignment: Bring to pack the new Good vibes positioning. Pavesini is not a brand, it’s an Italian unicum, a bakery masterpiece: it doesn’t deserve a restyling, but a way back to its iconic status.


  • Logo and Packaging Design:
  • Art Director:
  • Photography:
  • Creative Video Director:
  • Production:
  • Account Team:
  • Creative Director:
  • Chief Creative Officer:
  • General Manager:

*Proprietà di Barilla. Vietata la riproduzione, anche parziale.