2018 – Agency assignment: brand repositioning campaign in light of its Mayonnaise’ 50th anniversary, claiming its role in the Italian food culture.
- Creative Directors: Paola Manfroni Assunta Squitieri Dario Neglia
- Art Directors: Paola Manfroni Dario Neglia
- Copywriter: Assunta Squitieri
- Account Team: Giovanna Ridenti Arianna Menghi
- Production Company: Haibun
- Director: Ago Panini
- Original Music and Sound Design: Philip Abussi - Mokamusic