Agency Assignment: Create a new design concept for the Schär UK bread range, clearly differentiated from the long-life portfolio to compete more effectively on shelf with local bakery players. We developed a new visual language with an artisanal feel to reinforce Dr. Schär’s pioneering role in gluten-free baking and its expertise in cereals.
Credits
- Senior Graphic Designers: Lorenzo De Angelis, Oriana Distefano
- Account Team: Luigi D’Anna, Renato Fontana
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
