Agency Assignment: Give the HORECA Acqua Vera bottles a clear and immediate distinctiveness. The keystone was the glass craftsmanship throughout the product lines, treating also PET as if it were glass, with its square shoulders and the embossed logo. Minimal alterations were made to the glass, yet these resulted in fundamental changes. Greater clarity between one reference and the next means dynamic workflows: not only beautiful, eye-catching and elegant, but practical overall.
Credits
- Direzione creativa: Federico Galvani
- Designer: Enrico Neri
- Account: Alessandra Avico
- Chief Creative Director: Paola Manfroni
- General Manager: Giovanna Ridenti
