Agency assignment: Celebrate Primigi’s 50th anniversary by repositioning the brand for a new generation of parents and children, through an integrated campaign where kids guide adults back to play, presence and connection.
Credits
- Designer: Oriana Di Stefano, Alice Duranti, Ziyi Wang
- Art Director: Maria Piccinini
- Copywriter: Pier Francesco Meomartini, Vera Daidone
- Team Account: Dadà Isola, Francesca Bizzarri, Filippo Fiore
- Chief Information Officer: Geo Ceccarelli
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
- Production Company: The Box
- Regia: Leonard Rääf
- DOP: Jason Idris Alami
- Direttore di produzione: Antonio Capuzzello
- Executive Producer: Caterina Sacchi
