Agency assignment: Bring to pack the new Good vibes positioning. Pavesini is not a brand, it’s an Italian unicum, a bakery masterpiece: it doesn’t deserve a restyling, but a way back to its iconic status.
Credits
- Logo and Packaging Design: Alice Duranti
- Art Director: Oriana Di Stefano, Lorenzo De Angelis
- Photography: Enrico Caputo (Food Pirate Studios)
- Creative Video Director: Emanuele Sabetta
- Production: Marzia Papiri
- Account Team: Dadà Isola, Alessandra Avico, Luigi D’Anna, Lucia Spini
- Creative Director: Anna Di Cintio, Mariano Lombardi
- Chief Creative Officer: Paola Manfroni
- General Manager: Giovanna Ridenti
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.
